"Deepening The Customer Experience"
August 26-27 2008
Atlanta, GA
The Customer Relationship Management Association (CRMA) presents its annual, award-winning conference for CRM practitioners, Return To Customer. Last year we showed you how to improve your customer experience in multiple ways, including strategy, process, people and technology. This year, we go deeper. Two days of packed content on how companies are achieving incredible results with broader and deeper customer experience management.
The speaking panel is bigger and better than ever. C-Level executives and industry luminaries from NBA¡¦s Seattle Supersonics, Ford Motor Company, American Cancer Society, Talisma and more will lead thought-provoking and standing-room only sessions on proven strategies and tactics to deepen the customer experience. Returning speakers include Paul Greenberg, author of CRM at the Speed of Light, Bruce Culbert, CEO of iSymmetry and Principal at BPT Partners, and Ginger Conlon, Editor-In-Chief at 1to1 Magazine.
The vendor lineup will be unprecedented. Leading CRM vendors go head-to-head showcasing product functionality and customer success stories. Demonstrations and customer interviews will highlight an exceptional exhibit hall.
Offered by CRMA National and CRMA Atlanta, R2C: 2008 is an industry leading, star-packed conference that offers exceptional content, winning ideas and outstanding networking opportunities. Reserve your space today.
More Information and Registration
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I hope you enjoy reading my Blog- "Much to do about CRM"

Check out Paul Greenberg and Brent Leary's Popular Blogs on our Expert's Corner
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Join Brent Leary and myself as we discuss topics on our Radio Show "Technology for Business $ake." We discuss topics to help companies become more profitable and efficient through use of technology.
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An integral part of managing your career is staying on top of the news and trends of your industry. Whether you are an executive today or aspiring to be one tomorrow, in depth knowledge of your industry is a component to your success!
The CRM Association would like to extend the opportunity to subscribe to CRM industry leading publications absolutely FREE. Publications are absolutely free to those who qualify. Browse from the extensive list of titles currently offered and be sure to check back often as we will be adding new titles over the coming weeks and months. To kick off this partnership TradePub would like to offer this whitepaper called Forrester Report - "Trends 2007: Customer Relationship Management" Click here to get the report!
I invite you to join us and please write me for your comments, suggestions and ideas on how we can serve you better.
Contact me!
Michael W Thomas
CRMA Sponsors


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Inside CRM is a leading resource and community for sales managers and professionals. The site provides the in-depth content that sales managers at small, medium and large companies need to choose the right CRM products and services for their business. By acting as an independent third-party adviser, Inside CRM is a trusted source for sales managers, buyers and influencers.
In addition, Inside CRM has community features and tools that sales professionals return to again and again such as product reviews, community-rated top stories, message boards and more.
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CRMA and Vendor Guru are pleased to announce the creation of a new white paper section.
Are you looking to upgrade your current CRM product? Do you need a new CRM software solution for your company? Maybe you just want to read up on the latest CRM strategies, VendorGuru.com has done extensive research to help you make the right decision and stay on top of the latest CRM trends. To check out our new white paper section, click here
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ContactCenterWorld.com is the leading global support organization for the contact center industry around the world.

Training and Development
We are happy to announce another Customer Experience Management Certification Course brought to you by GCCRM.
The CEM Professional Certificate Program is designed and delivered by 15 GCCRM International Partners from North America, Europe, Asia Pacific and Greater China. The program has proven success in the market for its international track record, rich content and complementary expertise offered by different trainers. The 2-day program covers CEM essentials, provides you a framework with relevant guiding principles and tools for designing the best experience to your target customers. The attendees will be equipped with knowledge that can be immediately applied to their business and real-life work environment.
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Customer Experience Management (CEM) Certification
CRM as we know it will always be the foundation and enabler of good customer relationships but the focus and the power is clearly in the hands of the customers; that "experience" is key to profitable relationships and the creation of advocates.
This interactive two day course combines CEM strategies and methodologies with challenging exercises to give you the hands-on experience you need to make an immediate impact within your organization.
With our money back guarantee you have nothing to lose and everything to learn! To register for the event, or for more information, please visit www.cemCertification.com.

Industry Events

4th Annual Customer Contact 2008, East
A Frost & Sullivan Executive MindXchange
The People, Process and Technologies That Deliver Customer Satisfaction and Excellence
www.frost.com/ccs
April 13-16 2008
Hyatt Regency Bonaventure Conference Center & Spa, Weston, FL
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The 9th Annual Call Center Week
June 22 - 26, 2008 * Flamingo * Las Vegas, NV
The Lighter Side of CRM

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