CRM Association represents the Customer Relationship Management (CRM) industry and all its' constituents as a purveyor of knowledge and information, training and education. We are an action-oriented association protecting and promoting the interests of CRM industry. The CRM Association provides our members with the tools and resources necessary to enrich and improve customer experience – be it the member’s direct customers or the customers of the members customers.
Board of Directors
Ginger Cooper, Founder and President of the Board, CRMA
Jill Dyché, Baseline Consulting
Erin Kinikin, Forrester Research
Brent Leary, CRM Essentials
Michael Maoz, Gartner
Michael Thomas, CRM Essentials
Bob Thompson, FrontLine Solutions
Bruce Culbert, BPT Partners
National CRMA Board
President: Michael W Thomas, CRM Essentials
Executive Vice President: Paul Greenberg, 56 Group and BPT Partners
VP of Analyst Relations: Ginger Conlon, 1to1 Media, Editor-in-Chief
VP of Communications: Share Reeves, NetNack
VP of Marketing: Tara Scarlett, BPT Partners and Scarlett Photography
VP of Membership: Marsha Calfee, Net Bank
VP of Sponsorship: Paul Ward, PKWard
VP of Strategic Growth: Jason Johnson, Columbia River Group
Co-VP of Technology: Brent Leary, CRM Essentials
Member benefits include:
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Access to CRM Industry research: Members have access to current research and articles from leading industry firms including, AMR Research, Gartner, Beagle Research, Forrester Research, Yankee Group, Frost and Sullivan and others. Much of this research is normally available only to clients of these firms.
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Free subscription to Insights: A CRMA publication that tackles the most pressing issues pertaining to CRM.
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Members-only Events: Free and discounted access to live events, webinars and teleconference.
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20% Training and Education Discount: All CRMA members receive a 20% discount off CRM CertifiedTM live and webinar programs. Members can receive a Professional CRM Certification endorsed by the CRM Assocation, CRMGuru.com, GCCRM, Rutgers University Center for CRM Research and Baylor University.
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Updates on local and national events pertaining to CRM and much more
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Interactive CRM Discussion Forums
Three Levels of Membership
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Individual Membership $150.00
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Bronze Membership $400.00 (total of 3 company memberships)
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Gold Membership $600.00 (total of 6 company memberships)
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President: Michael Thomas, CRM Essentials
Executive Vice President: Paul Greenberg, 56 Group and BPT Partners
VP of Analyst Relations: Ginger Conlon, 1to1 Media, Editor-in-Chief
VP of Communications: Share Reeves, NetNack
VP of Marketing: Tara Scarlett, BPT Partners and Scarlett Photography
VP of Membership: Marsha Calfee, Net Bank
VP of Sponsorship: Paul Ward, PKWard
VP of Strategic Growth: Jason Johnson, Columbia River Group
Co-VP of Technology: Brent Leary, CRM Essentials
President Michael Thomas, CRM Essentials
Michael W. Thomas is Co-founder and Partner of CRM Essentials LLC, a management consulting firm focused on implementing strategies and technologies affecting profitability through customer relationship management. He has over 20 years of Technology sales and management experience working for Automatic Data Processing (ADP), Oracle Corporation and Peoplesoft. He contributes a business solutions column for the Atlanta Tribune and is board member of the Technology Association of Georgia's Minority Technology Council. Michael also is on the Technology Committee of the Atlanta Business League. He is the recipient of the 2004 Most Influential CRM Leaders award from CRM Magazine.
Ginger Cooper, Founder and President of the Board, CRMA
Ginger is a freelance journalist who has been following the SFA/CRM industry for 15 years. Over her career, she has written countless magazine and newsletter articles, and authored and edited numerous books - including Beyond the Blue Sky: A Realistic Look at Sales Force Automation, The Sales Manager's Survival Guide, It's a Whole New Ball Game: Selling and Marketing Client/Server Software, Leads: The Next Generation, and more. Ginger currently sits on a number of editorial boards, received the 1997 SAA Excellence in Journalism Award, was honored in 2002 as one of the "20 Most Influential Executives in CRM" by CRM Magazine, and received the 2003 "Voice of Technology in Georgia" award from TechLinks Magazine. Her work has been featured in CRM Magazine, Forbes Magazine, Inc. Magazine, ComputerWorld, and many other business and high-tech publications. She founded the CRM Association (CRMA) in May of 2000.
Jill Dyché, Baseline Consulting
Jill is a Partner and Co-Founder of Baseline Consulting, an integration, consulting, and staffing firm. She is responsible for establishing client strategies and conducting research in the areas of Customer Relationship Management, business intelligence, and data asset management, and delivers executive workshops in these areas. As a frequent speaker and writer on the business value of technology, Jill's work has been featured in the Wall Street Journal, The Chicago Tribune, CIO Magazine, Information Week, The Washington Times, and Computerworld. She is the author of e-Data (Addison Wesley, 2000) and her latest book, The CRM Handbook, is a bestseller. Jill has conducted seminars on customer-focused initiatives and business intelligence at the USC Marshall School, University of Georgia, and UCLA Anderson business schools, and is a board member of Baylor University's CRM MBA program. Jill serves as a judge for several industry best-practice awards, including the TDWI Leadership Award and the Intelligent Enterprise RealWare Awards. In addition to being on the board of CRMA, she serves as a panelist for CRMGuru.com and is on the editorial board of CRM2Day.
Erin Kinikin, Forrester Research
Erin is a VP and Research Leader at Forrester Research, where she leads Forrester's Enterprise Applications team, focusing on CRM strategies and best practices. She provides primary coverage on CRM, sales and sales effectiveness, CRM integration, and enterprise application strategies. Erin's research activities cover the CRM and enterprise applications markets, including vendors such as Siebel, Oracle, E.piphany, SAP, Microsoft, PeopleSoft, and Amdocs. Client projects include establishing and validating CRM strategies, prioritizing and focusing CRM projects, building executive consensus, facilitating CRM vendor selection, and planning for project success. She also conducts product positioning and competitive reviews, and advises vendors, investors, and financial analysts on enterprise application directions and market opportunities. Erin has been a featured speaker at industry and vendor conferences on topics such as CRM metrics and customer intelligence, and she has written several articles for external publications. She has 18 years of experience in sales and marketing, including eight years of sales and sales support and six years of high-technology marketing.
Brent Leary, CRM Essentials
Brent Leary is Co-founder and Partner of CRM Essentials LLC, a management consulting firm focused on implementing strategies and technologies affecting profitability through customer relationship management. He has over 14 years of IT and management consulting experience working on projects for PricewaterhouseCoopers, BellSouth, Compaq, the IMF and World Bank. He contributes a business solutions column for the Atlanta Tribune and is board member of the Technology Association of Georgia's Minority Technology Council. Leary earned a bachelor's in accounting from the University of Delaware and an MBA with an MIS concentration from Widener University. He is the recipient of the 2004 Most Influential CRM Leaders award from CRM Magazine.
Michael Maoz, Gartner
Michael Maoz is a research fellow, vice president and distinguished analyst at Gartner, Inc. His research focuses on customer relationship management (CRM) and e-business, and he is the research area leader for customer service and support strategies, field service, and service management. Michael has 18 years of international experience, with 10 years working with clients in enterprise applications and integration, contact centers, field service and CRM systems, and European market dynamics. Mr. Maoz earned a bachelor's degree in European history from the University of Massachusetts and a graduate certificate in technical communications from Northeastern University.
Michael Thomas, CRM Essentials
Michael W. Thomas is Co-founder and Partner of CRM Essentials LLC, a management consulting firm focused on implementing strategies and technologies affecting profitability through customer relationship management. He has over 20 years of Technology sales and management experience working for Automatic Data Processing (ADP), Oracle Corporation and Peoplesoft. He contributes a business solutions column for the Atlanta Tribune and is board member of the Technology Association of Georgia's Minority Technology Council. Michael also is on the Technology Committee of the Atlanta Business League. He is the recipient of the 2004 Most Influential CRM Leaders award from CRM Magazine.
Bob Thompson, FrontLine Solutions
Bob is CEO of CustomerThink Corporation, an independent customer relationship management research and publishing firm, and Founder of CRMGuru.com, the world's largest CRM industry portal. Bob specializes in CRM strategic planning and research. Since 1998, he has researched the leading industry trends, including how CRM concepts can be applied to extended enterprise relationships such as distributors, resellers and agents. In January 2000, he launched CRMGuru.com, which has become the world's largest CRM industry portal with more than 200,000 members. He is frequently published and quoted in industry publications such as BusinessWeek, InformationWeek, and ComputerWorld and speaks at conferences and seminars worldwide. Throughout his career, Bob has advised companies on the strategic use of information technology to solve business problems and gain a competitive advantage. Before starting his firm, he had 15 years of experience in the IT industry, including positions as Business Unit Executive and IT Strategy Consultant at IBM.
Bruce Culbert, BPT Partners
Bruce is president Cultech and currently works with venture capital firms and their portfolio companies to produce customer-driven strategies. He's the former GM of Global Services at salesforce.com and SVP and Global Practice Leader of CRM and SCM consulting at BearingPoint. He has been called an e-Commerce visionary by Forrester Research, described as a “charismatic leader” in Information Week, and was recognized by CRM Magazine as “One of the 20 Most Influential People in CRM”.